Search Engine Optimisation also known as SEO has changed dramatically over the last 5 years, it really seems to have gone around in a big circle as to who you would use to create your campaigns.
In my opinion (backed by 12 years of facts), you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors creating a false economy, being number 1 on the search but with not conversions or sales.
Set up a social media campaign following your brands guidelines (if you don't have any create some) using call to action banners and buttons.
Target local Coventry businesses first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.
Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.
Thirdly you need to get creative! Write about your product, the more the merrier, content is king. Make it interesting and informative, this content is the starting point for your campaign. By now you should have a few connections locally from your social media campaign, get them to promote your content in return, you do the same.This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.
Internet marketing is were people who think they know our businesses and have no clue look at me funny!
This is often miss represented as Search engine optimisation, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing, you will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend Break. the promotion of banner ads, emails, apps are the key to this area..
Our aim is to give you the best advice available. We would start with on page optimisation. This means we would do a full analysis of your website (searching for improvements). Although very time consuming we know that it makes a big difference. We would then pass this information on to you or implement the changes for you. These could include keywords, tags, links, structure, host strength, all key to a successful website. In addition, to get your website into the big world wide web, we would use internal link building a keyword placement within well written copy. These are all key critical strategies for a successful website.
"Here at Search Find , we are experts at helping you realise the potential of your business by taking your products and/or services online.
To create a successful website, you first need to understand a few fundamental things about your target audience. What is your visitor looking for? Who is your ideal customer? What is the potential value of each customer, both short and long term?
While most companies start by talking about the design of your website, we start by talking about you, your product and the audience that will be visiting your website. We start thinking about messaging, customer journey and how visitors will navigate their way to becoming your customer.
"This isn't a question about if we can help, it's about how we can help!"
At the heart of everything we do is passion, a true passion for creativity & success. We take a uniquely all-inclusive approach to delivering the best overall solution for our clients. We are focused on minimising risk, whilst maximising the return on investment and objective achievement.
We are innovative and focussed individuals, extremely creative designers & marketers, with a reliable and thorough Project Management team.
The results we deliver are exceptionally engaging, whilst ensuring reliable execution and truly inspiring results."
Anthony Johnson @anthonyjohns0n
Why Search Engine Optimisation (SEO) Matters.
Search engine optimisation refers to a number of different techniques used to improve your placement on the search engine results pages.
The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all).
If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimised.
However, if your website is business oriented, it matters a great deal.
Think of it this way: if your business decided to stop being listed in the phone book, took the signs and awnings down and stopped advertising, how successful would you be at attracting new business?
Search engines and directories have for many largely replaced the function once performed by local phone directories.
In order to attract (and even retain) business, you need to have a high profile where your customers are likely to see you - and these days, this place is online.
It once was that if people couldn't find you in the phone book, your business was in serious trouble. Now, of course the question is how easy it is for people to find your website.
You may have a great looking website and even use the URL in your printed marketing materials and advertising campaigns; but not everyone is going to see your advertisement in the paper.
People tend to look at web sites when they're actually in need of something and even if a potential customer has seen your ads, it's not at all certain they'll remember to go to your site immediately when they're looking for what you offer.
Instead, your potential customers are using search engines - which is why your business may need some help from a professional SEO consultant to ensure that consumers will find you when they really are looking for you.
Search engine optimisation (SEO) this is the procedure of organising and editing the content on a webpage and should include the whole of a website to increase its relevance to specific keywords on certain search engines and most important ensuring that external links to the site are correctly titled and placed. This is done with the aim of achieving a higher organic search listing and increasing the volume of targeted traffic from search engines.
One of the keys to success is Web Marketing which can target different kinds of searches. SEO considers what people search for and how the search engines work. Optimising a website mainly involves editing its content and coding to both increase its relevance to specific keywords. Sometimes a sites structure must be altered too. Because of this it is, from a clients perspective, it can be better to incorporate Search Engine Optimisation when a website is being developed than to try and apply it later but this can still be done effectively.
The term search engine friendly refers to a website that has been search optimised.
The most commonly used search engines, Google, Yahoo and Bing, use crawlers to search for pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. A few search engines, mainly Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.
Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoos paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.
Search engine crawlers look at a number of different factors. Not all pages are indexed by the search engines. Distance of pages from the root directory of a site is also a factor in whether or not pages get crawled.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's targets. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a sites conversion rate.
We have a package that incorporates all of the above from only £150 a month. We optimise your site, set up your social media and work on your rankings in the back ground.
You Get All of This.
Search Engine Optimsation
TOP 10 Ranking!
Our SEO methods increases your websites visibility on search engines such as Google and many other popular internet places. Using keywords that are significant to your business, this process will drive more people to your website.
More and more companies are taking their business online today and rightly so. An online presence is often the quickest way for a customer to view your services or products and decide whether or not to purchase them.
SEO will increase your search engine ranking and with our techniques will be more success at attracting more visitors and getting more sales.