By Anthony Johnson, Mar 31 2014 09:34AM
Im a big fan of reading self-management, leadership and billionaire biography's and I have introduced a lot of this into Digital Marketing strategies with great success.
But how does it work for SEO?
When answering questions posed to me via my free advice twitter account @AnthonyJohns0n, I find myself no only advising on the issues but insisting that the management of the campaign is just as important as the tippy tappy good morning worlds, happy Mondays and thank gosh its Friday's.
Seo need to be taken very seriously these days and you need to be very strict in your self-management or you will fail at the first link.
The most common question I get is "tell me how to get my site to the top of Google" Now if it was that easy to get high rankings on Google then everybody could get high rankings. However, it's obvious that only some websites will make it to Google's first result page and Google chooses these websites carefully. This question usually leads me to answering with "do some research via Google webmaster Tools" because if your asking a generic question rufly translated to "can you tell me all you have learned in the last 12 plus years" in a twiter reply, then your clearly not ready to enter the world of SEO!
As an example, here’s what business Self-Management has to do with your website success
There are many similarities between optimising a website and Self-management books like the one minute manager:
You must be willing to change.
Good SEO programs and SEO Marketer’s will tell you in great detail the failings of your website and what you have to do to get it back on track and reach the worldly heights of a top 10 placement, but the work is still up to you.
Try to find out what your audience wants, remember this is your industry, you are the expert, engage with them, find out what they suggest you do. The art of self-management is to listen to all opinions then you get to choose which is the best to implement into the campaign yourself.
Do the things that are necessary to bring your website into shape even if it requires some work (and it usually does)
You must be honest with yourself.
If you want a better business then you shouldn't go to the bank and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't sabotage your search engine optimisation efforts by doing things with your website that you like but aren't recommended by the SEO service or do not represent the feedback from your customers.
Don’t cut corners.
If you want to keep good accounts, you need a good accountant. If you want to get on Google's first result page, you need a good domain name, clean web pages and a good SEO campaign. It will be much easier to get good results then. Don't cheat!
Some methods can work fast for little investment and efforts and in no time, sound good right? Well just remember Google detects all spam methods sooner or later and your website will be banned from the index. You will have to start all over. The best method is to do it right in the first place.
If you're not afraid of change then your website will get the rankings that it deserves. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things.