By Anthony Johnson, Jun 22 2015 06:27PM
What We do and why everyone wants in!
Over the years we have been leading the way in SEO and other digital media processes whilst developing a system to help small businesses as a secondary project.
It started in 2008 with a system we created, which was an affordable way for businesses to get high rankings by working together on content sharing, networking and link swapping and loads more.
It was received very well and went toe to toe with the leading search directory for a while (it was actually much better and cheaper)
But unfortunately this system relied on the members being proactive and helping each other to help themselves.
THEY WERE JUST TO BUSY!!!!!!
I was approached by an organisation who was interested in the system for their members.
I worked closely with them and many businesses to discover just what businesses need, how much time they could commit, and developed a new strategy.
So after two years of study the main factor we decided was the issue was
THEY WERE JUST TO BUSY!!!!!
When this information clicked with a real big light bulb moment!
Obvious or Genius, you decide! lol
What We Do........
Im not going to sell that to you now, im just going to tell you what we do and how you can do it yourself.
So, In my opinion after lessons learned over the past 12 years, you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors, creating a false economy, being number 1 on the search but with not conversions or sales.
Set up a social media campaign, following your brands guidelines (if you don't have any BRAND GUIDE LINES create some) using call to action banners and buttons.
Target local first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.
Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.
You need to get creative! Write about your product or services, the more the merrier, content is king.
Make it interesting and informative, and on put it on your website! this content is the starting point for your SEO campaign.
By this point you should have a few connections locally from your social media campaign, get them to promote your content in return, you do the same. This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.
Internet marketing is were people who think they know my businesses and have no clue look at me funny!
This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing, you will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend Break. the promotion of banner ads, emails, apps are key to and are the finishing touch to a good campaign.
My latest catch phrase has been
DIGITAL media courses cost £1400 plus
if You can learn a new trade in a day, this is for you!
Or if you are a realist and JUST don't have time?
Let our qualified professionals do for only £150 per month!
Ok I may have slipped a sales pitch in there after all!
There is no secret formula, short cuts or good quality offshore cheaper options!
Just as in your business and what you do, its Just good old fashioned hard work.