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By Anthony Johnson, Feb 27 2014 10:42AM


Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.


In conjunction with content marketing, mobile and location-based marketing is a priority focus for all marketers and brands in 2014. We’ve all seen the statistics saying that mobile usage is increasing, and that ad spend on mobile rising with it, but how well are brands hard-earned marketing dollars being spent? In my opinion, not as well as they could be, and that is purely down to there not being a robust enough location-based ad model in place yet. And that, is where I believe Apple can come in.


Anyone who’s played around with their location and privacy settings on their phone may well have noticed that Apple, by default, track your location, and are in fact, able to show you exactly how long you’ve been at a certain place for. Looking at the below screenshot from my phone, through ‘frequent locations’, Apple is able to track exactly where I’ve been in a certain area over the last month or so, in this case, my office, a meeting, and lunch in Camden.


Frequent Locations


Now this is where the opportunity for Apple could lie. Brands are always going to be looking for a way to get in front of consumers and get them buy their product or service ahead of others, so why shouldn’t they be able to do that when I’m at a certain location? Pairing with push technology on mobiles, Apple could offer a service similar to Twitter alerts or Foursquare notifications. From a consumer point of view, the ability to receive a relevant notification telling my that something is available within walking distance, would be very welcome.


There are endless opportunities for brands to engage with this, it’s just for Apple to open up the opportunity. For example, think about when you’re on the morning commute, browsing the internet and you see something you like. A notification sent to you when you’re in work, telling you that it’s in stock a 5 minute walk away would be much more relevant than being shown ads for the product repeatedly every time you log on to the web browser. And if you don’t want the product, simply dismiss the ad, something you can rarely do in browser.


Many ideas similar to this, are already in place. Foursquare for example do deliver some very relevant ads, but far, far too few – never thought you’d hear a consumer say that did you. Where Apple hold the trump cards here is audience size in comparison. With there soon to be more mobile devices then people on the planet, and iOS holding a 13.2% market share, that’s approximately an audience size of 1bn users. Compare that to Foursquare’s 45m+ users and you’ve got one hell of a potential audience.


The opportunity is certainly there for Apple. Whether it’s a case of not being able to partner with clients, or the potential negative brand impact when people realise exactly what is being done with their location data that’s preventing them, that’s another question. Either way though, I wouldn’t rule Apple out of making a big splash in the mobile ad market just yet.


AnthonyJohnson


Source: http://advertisingandsocial.wordpress.com/2014/02/25/could-the-future-of-mobile-ads-lie-in-apples-location-services/


By Anthony Johnson, Feb 27 2014 09:25AM

So here is a take on why Google is clamping down on guest blogging and bad links. This morning I read a post on G+ that in my opinion completely clarifies my thoughts.



” I am not a social media professional but I know like a professional ;)


My Attitude :P #socialmediaprofessionals ”



I have been in the Internet Marketing game since... oh, before you were, you get what I mean! But this post typifies what is wrong with the industry at the moment and thank goodness Google have decided to put a stop to it!



There could be many reasons Google may have made the changes other than spammy posts and links from weird and wonderful blogs, made by an automated black hat software or third world link builder with no relevance what so ever, or the millions of blog links and forum posts with terrible spellings, awful grammar and well, unreadable content usually created from one article that has been spun 100 times!



The change has its pros and cons, and the cons sure know how to milk a situation using scare mongering tactics. These unscrupulous so call internet marketing companies, that are selling fear and charging to remove or sell you a list of bad links usually created with a free back link checker, which usually turn out the be good links or links that are ok, like article and press release site that have just lost some juice from the changes.



But the Pros, will prosper in this I assure you, I mean if I was a conspiracy theorist I would say the government may have had a word, Many local SEO companies cannot compete with the price of third world SEO’s and have been put out of business in the US and UK.


Now ok you may be able to get a bargain, but from what I have seen over the past (many years), the third world SEO’s Speak English, but they do not understand it, so when they get their hands on your site you could be in real trouble.



They can also get away with telling a few porkies to, like yes sir they will be relevant and from your country then you get the weird and wonderful list of everything but relevant and local! Then they could tell you they didn’t understand, they don’t speak very good English!(Client Quote) I’m not saying there are no good SEO’s in the third world; I’m just saying is it worth taking a gamble on getting a bad one.


They are on the end of a phone thousands of miles away, they put the phone down, what can you do? I can categorically say that in the long run you will lose money or maybe even your site using these companies.



I think Google are trying to get back some standards to their search results, they did it once before way back I think that update was called Dodo (Raphus cucullatus) when directories dominated the top ten of search and the click through rate to get what you wanted was horrendous, so on that occasion it worked very well. We should have faith.



Anthony Johnson


Digital Marketing Cosultant



Hi, my name is Anthony Johnson, I have been doing Digital Marketing for over 12 years.

 

I am a Digital Marketing Expert, Owner of Search Find, Director of Digital 4 Trade, Founder and Share holder at Seo Go so I keep myself busy!

 

I do believe in trying to learn something new every day, in my field that’s the easy bit.

 

Seo has drastically changed over the last 3 years or so, and in my mind for the better.