Blog

Free Digital Marketing Adivce.

 

google.com/+AnthonyJohnsonseo

@AnthonyJohns0n

instagram.com/anthonyjohns0n

By Anthony Johnson, Jun 22 2015 06:27PM

What We do and why everyone wants in!




Over the years we have been leading the way in SEO and other digital media processes whilst developing a system to help small businesses as a secondary project.


It started in 2008 with a system we created, which was an affordable way for businesses to get high rankings by working together on content sharing, networking and link swapping and loads more.


It was received very well and went toe to toe with the leading search directory for a while (it was actually much better and cheaper)


But unfortunately this system relied on the members being proactive and helping each other to help themselves.


THEY WERE JUST TO BUSY!!!!!!


I was approached by an organisation who was interested in the system for their members.


I worked closely with them and many businesses to discover just what businesses need, how much time they could commit, and developed a new strategy.


So after two years of study the main factor we decided was the issue was


THEY WERE JUST TO BUSY!!!!!


When this information clicked with a real big light bulb moment!


Why don't we re-develop the system and add a package where we combine our Seo and Social media skills with this system and do all the work needed on our clients behalf!


Obvious or Genius, you decide! lol


What We Do........


Im not going to sell that to you now, im just going to tell you what we do and how you can do it yourself.


So, In my opinion after lessons learned over the past 12 years, you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors, creating a false economy, being number 1 on the search but with not conversions or sales.


Set up a social media campaign, following your brands guidelines (if you don't have any BRAND GUIDE LINES create some) using call to action banners and buttons.


Target local first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.


Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.


You need to get creative! Write about your product or services, the more the merrier, content is king.


Make it interesting and informative, and on put it on your website! this content is the starting point for your SEO campaign.


By this point you should have a few connections locally from your social media campaign, get them to promote your content in return, you do the same. This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.


Internet marketing is were people who think they know my businesses and have no clue look at me funny!


This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing, you will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend Break. the promotion of banner ads, emails, apps are key to and are the finishing touch to a good campaign.


My latest catch phrase has been


DIGITAL media courses cost £1400 plus


if You can learn a new trade in a day, this is for you!


Or if you are a realist and JUST don't have time?


Let our qualified professionals do for only £150 per month!


Ok I may have slipped a sales pitch in there after all!


But.........


There is no secret formula, short cuts or good quality offshore cheaper options!


Just as in your business and what you do, its Just good old fashioned hard work.


Anthony Johnson


Seo and Social Media Company.
Seo and Social Media Company.

By Anthony Johnson, Apr 7 2014 08:26AM



This year, I have read that 40% of the globe will be using the internet to sell us something or gain new clients , all of which are trying to gain a competitive edge on the world wide web.

Digital Marketing gets more difficult each year, as marketers across the globe continue to change their strategies all the time. In a survival situation, the right skills and tools will ensure your safety, security, and comfort. For internet marketing, the secret to survival is no different. With intuition, a passion for knowledge and using helpful tools.





1. Change


To be faced with change we need to adapt, success depends on your ability to learn new techniques. Google is forever looking to change the boundaries of search, keeping us on our toes and earning the money Internet Marketing companies charge, so it’s only fair you learn, adapt, change and try to keep your clients ahead of the game.


2. Stay Tuned In


Maintaining awareness of your competitors is the most important aspect of surviving. Rapid adaptation is balanced on the ability to notice change in the webs ever changing market. With the latest changes from Google's algorithms and new industry trends and current events flooding the internet market place prepares you to take action. After major Google updates, you must remain aware of their link profiles and be proactive and not panic deleting links with link removal. To complete post-update link audits are a must but use Google webmaster tools (which will tell you if you have spam links) first and if it aint broken,

don't try and fix it!


3. Best Practice


Surviving is largely about knowing the rules. With the mass of suggestions Google provides, it can be difficult to stay in-the-know about the latest webmaster best practices. To avoid penalties from Google, carefully review Google’s Webmaster Guidelines. Certain strategies are considered best practices for webmasters, including sitemap submission, clear site hierarchy and the creation of content written with the reader in mind, not search engines. A great way to stay informed is by following Matt Cutts’s blog and their Google Webmaster YouTube channel. Matt is the head of Google’s Web spam Team.


4. Learn


Learning new information, techniques and skills is a must. Google’s various changes and updates really keep us on our toes, link building has taken on a different form than it has in the past. SEOs intent on survival are becoming accustomed to the newly-defined best practices for link building, which include heightened focus on proactive engagement with content creators, building brand-relevant links and working diligently to get links from sites with high authority.


5. Move on


Sometimes, moving on is your best chance to succeed. When Matt Cutts quoted that guest blogging for SEO purposes outdated in early 2014, SEOs across the globe launched into action, creating new and better ways to do business. Google’s recent crackdown on MyBlogGuest is a bit harsh but proof that the internet search leader means business when they stated there is too much spam and aim to clean up the internet.


Anthony Johnson

www.search-find.co.uk








By Anthony Johnson, Apr 1 2014 08:56AM


While most social media managers approach their job differently there are a few things that the most effective social media managers will have in common.


These seven areas should be applied if you want to succeed in your role as social media manager. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.




Early Starter

The day does not start when you wake up, it carries over through the night and early into the next morning. If you want to find success in your position, you are going to have to be right there monitoring your brand and industry conversations on social first thing in the morning. A major part of the job has to do with keeping an eye out for bad press, negative comments or a social media crisis. These kinds of cases do not wait for you to sleep in and take your time in the morning.


Getting an early start means being alert from the get go. With real-time platforms like social, managers do not have the luxury of easing themselves into the day. If an issue or event comes up, you have to be ready to tackle it. So for all those morning people, you’re off to a good start. For the rest: a cold shower and a bucket of coffee should do the trick.


Great Writer

Great as in even when you throw something together quickly most people envy your innate ability to write. You don’t need to have the most eloquent of speech, but you should be able to speak well (not good, but well) and with complete grammatical accuracy. One of the most upsetting things for social media users is poor grammar from brands. That’s right – not terrible customer service, but poor grammar. (That said, don’t overlook good customer service in the name of proper grammar.)


As a social media manager for a brand or business, you are (generally) speaking on behalf of the company. That means that everything you say or do reflects not on you, but on the brand. So a whole bunch of misspellings and grammatical slip-ups means the brand looks bad and you’ll be taking the heat.


Quick on Your Feet

As noted above, a lot is happening and it is happening fast. You don’t always have the luxury of taking your time to deal with things as they come up. It’s important that you are quick on your feet when it comes to social media. When you need to respond to a tweet, for example, you should know your brand’s voice, the image it wants to maintain and, most importantly, how best to address a comment (or let it lie) in order to avoid any negative repercussions. That takes some quick, critical thinking on your part.


Of course, in the event of a crisis, the best thing to do is to bring the issue to higher ups that know how to handle these sorts of things. Try not to take on too much yourself. Which brings us to our next point:


Modesty Can be an Asset

There is a time to let your ego shine and there is a time where modesty can be your best friend. As a social media manager, you are going to have to realize (sooner rather than later) that you cannot do everything. Sometimes a senior marketing executive is going to have to take the reigns. Sometimes the PR department will have to step in. Sometimes there is an issue best handled by your support staff or the sales team.


Know the limits of your job description and recognize times where something is out of your league. Knowing when to pass things off is just as important as knowing when to take charge.


Friendliness

You were not put in this position because you are a monotonous drone with no people skills. You were likely charming in your interview and a great conversationalist. That’s a great start. That personality should extend to your brand’s social presence. Of course, you will probably be given some guidelines when you first get started indicating what you can and cannot say, but try to give everything that human touch.


People are active on social media because they want to engage in conversations with people all over the world who share similar interests. So, make the social channels highly sociable. A great example of a brand that understands this is Cadbury.


@coreypadveen Mwahahaha!


— Cadbury UK (@CadburyUK) March 14, 2014


Coolheadedness

We seem to keep circling back to one important point: social media are fast paced environments wherein a ton is happening all in real-time. You need to be able to handle that sort of thing if you plan on being a successful social media manager. Becoming easily overwhelmed means it will be tough to go far with the platform. So if you want to succeed in your role, know that you will be able to take a step back, take a deep breath and handle everything that is going on without feeling like it ‘never ends’ – because it doesn’t.


The larger and more public the brand, the truer this holds. If you recognize this aspect and still feel confident that you can handle this without breaking a sweat, you’re in great shape so far. Only one more step to go!


Coolheadedness is good for social media managers


Born Decision Maker

In contrast to the modesty mentioned above, you will also want to be a born decision maker. Marketing, PR and advertising executives do not want to be bothered with every little thing that comes up. It might not seem like it at first (especially when people constantly ask you if you simply post to Facebook all day) but you are being given quite a bit of responsibility as a social media manager. The public voice of the brand is being put in your hands, and you ultimately control its fate. To succeed in this role, you’re going to have to be able to make some important decisions with the utmost confidence.


Know when to respond and when to leave a comment or criticism alone in the socialsphere. You need to be capable of making decisions in real-time about a number of different elements including what content to share, how to respond to messages, how to handle small crises, the best ways to measure returns, the best tools to use, the right campaigns to run, the key demographics to target and quite a bit more.


Conclusion

If all of this sounds like a walk in the park, and these seven habits identify you to a tee, then you might have found your calling! Of course, these are not the only seven habits of highly effective social media managers. Quite a bit more goes into the job. But if you possess these qualities, you are certainly off to a great start!


http://socialmediatoday.com/users/coreypadveen


By Anthony Johnson, Mar 31 2014 09:34AM



Im a big fan of reading self-management, leadership and billionaire biography's and I have introduced a lot of this into Digital Marketing strategies with great success.


But how does it work for SEO?


When answering questions posed to me via my free advice twitter account @AnthonyJohns0n, I find myself no only advising on the issues but insisting that the management of the campaign is just as important as the tippy tappy good morning worlds, happy Mondays and thank gosh its Friday's.


Seo need to be taken very seriously these days and you need to be very strict in your self-management or you will fail at the first link.


The most common question I get is "tell me how to get my site to the top of Google" Now if it was that easy to get high rankings on Google then everybody could get high rankings. However, it's obvious that only some websites will make it to Google's first result page and Google chooses these websites carefully. This question usually leads me to answering with "do some research via Google webmaster Tools" because if your asking a generic question rufly translated to "can you tell me all you have learned in the last 12 plus years" in a twiter reply, then your clearly not ready to enter the world of SEO!


As an example, here’s what business Self-Management has to do with your website success

There are many similarities between optimising a website and Self-management books like the one minute manager:


You must be willing to change.


Good SEO programs and SEO Marketer’s will tell you in great detail the failings of your website and what you have to do to get it back on track and reach the worldly heights of a top 10 placement, but the work is still up to you.


Try to find out what your audience wants, remember this is your industry, you are the expert, engage with them, find out what they suggest you do. The art of self-management is to listen to all opinions then you get to choose which is the best to implement into the campaign yourself.


Do the things that are necessary to bring your website into shape even if it requires some work (and it usually does)



You must be honest with yourself.


If you want a better business then you shouldn't go to the bank and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't sabotage your search engine optimisation efforts by doing things with your website that you like but aren't recommended by the SEO service or do not represent the feedback from your customers.


Don’t cut corners.


If you want to keep good accounts, you need a good accountant. If you want to get on Google's first result page, you need a good domain name, clean web pages and a good SEO campaign. It will be much easier to get good results then. Don't cheat!


Some methods can work fast for little investment and efforts and in no time, sound good right? Well just remember Google detects all spam methods sooner or later and your website will be banned from the index. You will have to start all over. The best method is to do it right in the first place.


If you're not afraid of change then your website will get the rankings that it deserves. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things.


@AnthonyJohns0n

www.Search-Find.co.uk



By Anthony Johnson, Mar 31 2014 08:47AM

What is Inbound Marketing? You’ve heard the term thrown around but you’re not 100% what it means. We’re dedicating a series of posts to helping you understand what inbound marketing is and how you can improve your efforts.


Your company blog should be posting at least three days a week – but you already knew that, right? We’re part of an impatient society that texts and tweets, so how can you get your point across without boring people to death? Harsh, but true! You really need to appeal to your audience and keep them interested in your content – don’t let me freak you out though, you’re halfway there.


A Punchy Headline


You have maybe three seconds to convince someone to read your post. Piece of cake! RIGHT??? It can be a piece of cake, you just have to get creative. I could have named this post “3 Tips for a Perfect Blog Post” or “3 Things Every Blog Needs” but then it would look like every other post with advice for your business blog – and Twitter is so saturated with the same recycled blog titles. It’ll be nice to stand out – trust us. Think of a title that isn’t super long and gets the point across – mathematically a title should be under 70 characters total so your audience doesn’t zone out mid-headline.


Take Gizmodo for example, their headline “25+ Famous People’s First Tweets That’ll Make You Feel Better About Yours” could have been “25+ Underwhelming Tweets From Celebrities” - BUT THAT’S A TERRIBLE HEADLINE! The great thing about their headline is that they are making their audience think about their tweets and wonder just how awful some celebrities’ tweets could be. SOLD! CLICKABLE! For the full scoop on how to write a fabulous headline check out HubSpot’sA Simple Formula for Writing Kick-Ass Titles.

Awesome Visuals


I would never make anyone suffer through a post without at least one photo, and hello! You can embed Vines! Tweets! YouTube tutorials about the correct method of shaving a llama! Maybe! I haven’t checked. You know why BuzzFeed articles are everywhere you look, and I enjoy them too but most of their posts are about 20 pictures and people love it. Two of my current blog obsessions are Peak Design andEat24 because they both have a sense of humor and clear, interesting visuals – and not just of their product. Gifs or fun memes to break up the text. Really, you should be doing quite simply is keep your readers interested with bullet points, lists and visuals. It’s as easy as that.


What is Inbound Marketing


Sorry. Also, the internet loves cats. But you already knew that.


Smart SEO


When you write a blog post you should already have a keyword in mind, and for those that don’t know about long-tail keywords, do read up on them because they’re so necessary for your posts to rank on Google, so people can find your blog posts, then blog, then website and look at all of your products and BOOM! You’re a millionaire! You need your keyword to be strewn across your blog – intelligently, of course, because there’s nothing more depressing than blatant keyword placement.




Hi, my name is Anthony Johnson, I have been doing Digital Marketing for over 12 years.

 

I am a Digital Marketing Expert, Owner of Search Find, Director of Digital 4 Trade, Founder and Share holder at Seo Go so I keep myself busy!

 

I do believe in trying to learn something new every day, in my field that’s the easy bit.

 

Seo has drastically changed over the last 3 years or so, and in my mind for the better.