Free Digital Marketing Adivce.


By Anthony Johnson, Jul 1 2014 10:13AM

startups can now trade services for free.

A network for businesses to trade their products and services for free has been launched in Coventry.

Trade 4 Trade is the brainchild of digital marketing expert Anthony Johnson and it is aimed at SMEs and Start-ups who can trade their time but not their money to obtain services they need.

Anthony set-up digital media company SEO Go 8 years ago – he remains a shareholder – and he is also a director of Coventry-based Search-Find which improves the Search Engine Optimisation (SEO) of companies.

Trade 4 Trade, which is based in Coventry, will link-up businesses via its website as well as apps on android phones and iPhones.

Anthony is aiming to build-up a database of 3,000 members in the first 12 months of operation after spending the last two years developing the concept.

He said there would be many benefits of joining Trade 4 Trade not only for Start-ups and SMEs but blue-chip companies as well.

“Trade 4 Trade is everything I have learned and everything I feel start-up businesses need, and will give newcomers to the big world of business the opportunity to trade their skills with other SMEs,” Anthony said.

“For example, a new SME could be looking for a designer to create stationery and in return for a day’s work, there will be a straight swap to provide services the designer is looking for without any money exchanging hands. It is an old-school bartering system.

“There will be other advantages to joining the Trade 4 Trade network because adding your name to the database will lead to creating new business relationships, gaining testimonials, improving SEO on the web as well as brand awareness and being able to access advice from business mentors.

“The site will also have options including a tender page to highlight opportunities available which SMEs may not be aware of and will give larger businesses the opportunity to look for fresh new faces to add to their business either on a short-term basis or more permanently.

“It is really exciting and this is different to anything else on the market. It is not aimed at any particular trade or sector which is one of the main benefits since SMEs often want to find the services of another professional who has a different skill-set to themselves.

“I think this is revolutionary and once it is established in Coventry and Warwickshire, I will be looking to roll it out across the UK.”

By Anthony Johnson, Apr 7 2014 08:26AM

This year, I have read that 40% of the globe will be using the internet to sell us something or gain new clients , all of which are trying to gain a competitive edge on the world wide web.

Digital Marketing gets more difficult each year, as marketers across the globe continue to change their strategies all the time. In a survival situation, the right skills and tools will ensure your safety, security, and comfort. For internet marketing, the secret to survival is no different. With intuition, a passion for knowledge and using helpful tools.

1. Change

To be faced with change we need to adapt, success depends on your ability to learn new techniques. Google is forever looking to change the boundaries of search, keeping us on our toes and earning the money Internet Marketing companies charge, so it’s only fair you learn, adapt, change and try to keep your clients ahead of the game.

2. Stay Tuned In

Maintaining awareness of your competitors is the most important aspect of surviving. Rapid adaptation is balanced on the ability to notice change in the webs ever changing market. With the latest changes from Google's algorithms and new industry trends and current events flooding the internet market place prepares you to take action. After major Google updates, you must remain aware of their link profiles and be proactive and not panic deleting links with link removal. To complete post-update link audits are a must but use Google webmaster tools (which will tell you if you have spam links) first and if it aint broken,

don't try and fix it!

3. Best Practice

Surviving is largely about knowing the rules. With the mass of suggestions Google provides, it can be difficult to stay in-the-know about the latest webmaster best practices. To avoid penalties from Google, carefully review Google’s Webmaster Guidelines. Certain strategies are considered best practices for webmasters, including sitemap submission, clear site hierarchy and the creation of content written with the reader in mind, not search engines. A great way to stay informed is by following Matt Cutts’s blog and their Google Webmaster YouTube channel. Matt is the head of Google’s Web spam Team.

4. Learn

Learning new information, techniques and skills is a must. Google’s various changes and updates really keep us on our toes, link building has taken on a different form than it has in the past. SEOs intent on survival are becoming accustomed to the newly-defined best practices for link building, which include heightened focus on proactive engagement with content creators, building brand-relevant links and working diligently to get links from sites with high authority.

5. Move on

Sometimes, moving on is your best chance to succeed. When Matt Cutts quoted that guest blogging for SEO purposes outdated in early 2014, SEOs across the globe launched into action, creating new and better ways to do business. Google’s recent crackdown on MyBlogGuest is a bit harsh but proof that the internet search leader means business when they stated there is too much spam and aim to clean up the internet.

Anthony Johnson

By Anthony Johnson, Apr 1 2014 08:56AM

While most social media managers approach their job differently there are a few things that the most effective social media managers will have in common.

These seven areas should be applied if you want to succeed in your role as social media manager. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.

Early Starter

The day does not start when you wake up, it carries over through the night and early into the next morning. If you want to find success in your position, you are going to have to be right there monitoring your brand and industry conversations on social first thing in the morning. A major part of the job has to do with keeping an eye out for bad press, negative comments or a social media crisis. These kinds of cases do not wait for you to sleep in and take your time in the morning.

Getting an early start means being alert from the get go. With real-time platforms like social, managers do not have the luxury of easing themselves into the day. If an issue or event comes up, you have to be ready to tackle it. So for all those morning people, you’re off to a good start. For the rest: a cold shower and a bucket of coffee should do the trick.

Great Writer

Great as in even when you throw something together quickly most people envy your innate ability to write. You don’t need to have the most eloquent of speech, but you should be able to speak well (not good, but well) and with complete grammatical accuracy. One of the most upsetting things for social media users is poor grammar from brands. That’s right – not terrible customer service, but poor grammar. (That said, don’t overlook good customer service in the name of proper grammar.)

As a social media manager for a brand or business, you are (generally) speaking on behalf of the company. That means that everything you say or do reflects not on you, but on the brand. So a whole bunch of misspellings and grammatical slip-ups means the brand looks bad and you’ll be taking the heat.

Quick on Your Feet

As noted above, a lot is happening and it is happening fast. You don’t always have the luxury of taking your time to deal with things as they come up. It’s important that you are quick on your feet when it comes to social media. When you need to respond to a tweet, for example, you should know your brand’s voice, the image it wants to maintain and, most importantly, how best to address a comment (or let it lie) in order to avoid any negative repercussions. That takes some quick, critical thinking on your part.

Of course, in the event of a crisis, the best thing to do is to bring the issue to higher ups that know how to handle these sorts of things. Try not to take on too much yourself. Which brings us to our next point:

Modesty Can be an Asset

There is a time to let your ego shine and there is a time where modesty can be your best friend. As a social media manager, you are going to have to realize (sooner rather than later) that you cannot do everything. Sometimes a senior marketing executive is going to have to take the reigns. Sometimes the PR department will have to step in. Sometimes there is an issue best handled by your support staff or the sales team.

Know the limits of your job description and recognize times where something is out of your league. Knowing when to pass things off is just as important as knowing when to take charge.


You were not put in this position because you are a monotonous drone with no people skills. You were likely charming in your interview and a great conversationalist. That’s a great start. That personality should extend to your brand’s social presence. Of course, you will probably be given some guidelines when you first get started indicating what you can and cannot say, but try to give everything that human touch.

People are active on social media because they want to engage in conversations with people all over the world who share similar interests. So, make the social channels highly sociable. A great example of a brand that understands this is Cadbury.

@coreypadveen Mwahahaha!

— Cadbury UK (@CadburyUK) March 14, 2014


We seem to keep circling back to one important point: social media are fast paced environments wherein a ton is happening all in real-time. You need to be able to handle that sort of thing if you plan on being a successful social media manager. Becoming easily overwhelmed means it will be tough to go far with the platform. So if you want to succeed in your role, know that you will be able to take a step back, take a deep breath and handle everything that is going on without feeling like it ‘never ends’ – because it doesn’t.

The larger and more public the brand, the truer this holds. If you recognize this aspect and still feel confident that you can handle this without breaking a sweat, you’re in great shape so far. Only one more step to go!

Coolheadedness is good for social media managers

Born Decision Maker

In contrast to the modesty mentioned above, you will also want to be a born decision maker. Marketing, PR and advertising executives do not want to be bothered with every little thing that comes up. It might not seem like it at first (especially when people constantly ask you if you simply post to Facebook all day) but you are being given quite a bit of responsibility as a social media manager. The public voice of the brand is being put in your hands, and you ultimately control its fate. To succeed in this role, you’re going to have to be able to make some important decisions with the utmost confidence.

Know when to respond and when to leave a comment or criticism alone in the socialsphere. You need to be capable of making decisions in real-time about a number of different elements including what content to share, how to respond to messages, how to handle small crises, the best ways to measure returns, the best tools to use, the right campaigns to run, the key demographics to target and quite a bit more.


If all of this sounds like a walk in the park, and these seven habits identify you to a tee, then you might have found your calling! Of course, these are not the only seven habits of highly effective social media managers. Quite a bit more goes into the job. But if you possess these qualities, you are certainly off to a great start!

By Anthony Johnson, Mar 31 2014 09:34AM

Im a big fan of reading self-management, leadership and billionaire biography's and I have introduced a lot of this into Digital Marketing strategies with great success.

But how does it work for SEO?

When answering questions posed to me via my free advice twitter account @AnthonyJohns0n, I find myself no only advising on the issues but insisting that the management of the campaign is just as important as the tippy tappy good morning worlds, happy Mondays and thank gosh its Friday's.

Seo need to be taken very seriously these days and you need to be very strict in your self-management or you will fail at the first link.

The most common question I get is "tell me how to get my site to the top of Google" Now if it was that easy to get high rankings on Google then everybody could get high rankings. However, it's obvious that only some websites will make it to Google's first result page and Google chooses these websites carefully. This question usually leads me to answering with "do some research via Google webmaster Tools" because if your asking a generic question rufly translated to "can you tell me all you have learned in the last 12 plus years" in a twiter reply, then your clearly not ready to enter the world of SEO!

As an example, here’s what business Self-Management has to do with your website success

There are many similarities between optimising a website and Self-management books like the one minute manager:

You must be willing to change.

Good SEO programs and SEO Marketer’s will tell you in great detail the failings of your website and what you have to do to get it back on track and reach the worldly heights of a top 10 placement, but the work is still up to you.

Try to find out what your audience wants, remember this is your industry, you are the expert, engage with them, find out what they suggest you do. The art of self-management is to listen to all opinions then you get to choose which is the best to implement into the campaign yourself.

Do the things that are necessary to bring your website into shape even if it requires some work (and it usually does)

You must be honest with yourself.

If you want a better business then you shouldn't go to the bank and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't sabotage your search engine optimisation efforts by doing things with your website that you like but aren't recommended by the SEO service or do not represent the feedback from your customers.

Don’t cut corners.

If you want to keep good accounts, you need a good accountant. If you want to get on Google's first result page, you need a good domain name, clean web pages and a good SEO campaign. It will be much easier to get good results then. Don't cheat!

Some methods can work fast for little investment and efforts and in no time, sound good right? Well just remember Google detects all spam methods sooner or later and your website will be banned from the index. You will have to start all over. The best method is to do it right in the first place.

If you're not afraid of change then your website will get the rankings that it deserves. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things.


By Anthony Johnson, Mar 31 2014 08:49AM

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimising your page? It’s an art, not a science. Here are three ways you can better optimise your LinkedIn business page and drive more traffic to your website.

Share updates often – Some people say to post updates to your LinkedIn page just once a day. Some people say do it more than once a day. It doesn’t matter how often you do it, but you should do it often. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. If you don’t, you’ll fade into obscurity.

Add visual elements – You can add banners, images of your products, or even videos to your LinkedIn page. I’d say to do all three – as often as you can. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.

Link to a landing page – You can create a landing page just for your LinkedIn page to give visitors a special offer, or you can create specific landing pages for your products and link to different ones from your LinkedIn page as you discuss those products. Pick a strategy, but it needs to make sense for your brand and your visitors. Instead of linking to your home page, link to a powerful landing page with a strong call to action.

Hi, my name is Anthony Johnson, I have been doing Digital Marketing for over 12 years.


I am a Digital Marketing Expert, Owner of Search Find, Director of Digital 4 Trade, Founder and Share holder at Seo Go so I keep myself busy!


I do believe in trying to learn something new every day, in my field that’s the easy bit.


Seo has drastically changed over the last 3 years or so, and in my mind for the better.