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By Anthony Johnson, Apr 29 2015 07:40AM

Since Google announced the new mobile ranking algorithm, The media have been predicting the end of high rankings for non-mobile friendly websites calling 'mobilegeddon' on mass too all.

Google have released the new algorithm now. so is it as bad as expected?

Do you still have to convert your web pages?

What exactly is Google's new algorithm?


On 21 April, Google released a ranking algorithm that changes the way web pages are ranked in Google's mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:

According to Google, there less that 5% more mobile-friendly websites from two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:


•it affects only mobile device search rankings

•it applies to individual pages of a site, not all of the website

•it is a global algorithm update that affects search results in all languages


Many webmasters changed their websites - was it worth it?


Well we predicted this change was happening before Christmas, we noticed back then that changes were happening to mobile search and we advised all our clients to "get mobile friendly" back in December.


The mobile results haven't changed dramatically for many websites, the effect seems to be small. Some websites saw dropped rankings for some of their main keywords but not for all.


Google did say that secure websites would get an advantage, a lot of webmasters added SSL certificates in a rush and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites do not seem to rank better but we will be keeping an eye on things and information will be posted we found.


The new mobile algorithm could be similar. A new mobile website can also cause problems:


•for many websites, mobile traffic is worth less than desktop traffic


•if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop


•Contact a reputable company that specialises in mobile websites.

By Anthony Johnson, Apr 4 2015 07:18PM



Now we have all heard about the importance of using social media to grow your business right?.


We now know that it can help you find new clients and business while engaging with existing customers. But actually doing the marketing on sites like Facebook, Twitter, and Linked In is a different story.


Wouldn't it be good to have a pocket guide to navigating the huge world (Universe even) of social media?


Well, our help is at hand, while monitoring our listening posts which are scattered around the Inter Web we have listened to your pain!


Follow these Do's and Don't tips to maximize your time and get the most out of your social media efforts.


DO'S


Maximize your profiles:


I cant emphasize enough just how important your profile and branding is, they explain what product and service you provide. Fill them to 100%, Include a link to your website, call to action so people can easily get in touch.



Engagement:


Make sure your posts are interesting for your audience, offer advice, respond to questions and comments as soon as possible, and keep your messages consistent with your brand's identity.


DON'TS


Sign up to everything:


Don't waste time signing up to every social network if you're not going to have time to update each one regularly. Think about what's important and what will work for your business.


Spam your network:


Social media should be used to inform and show your expertise, not just to hard sell. Don't overwhelm your feeds with too much information though; carefully consider the content you're sharing.


Visit Digital 4 Trade for more info


Or ask me directly on Twitter.


@AnthonyJohns0n


Anthony Johnson
Anthony Johnson

By Anthony Johnson, Mar 25 2015 08:44AM

The 4 Key Critical components to being found online.


Search Engine Optimisation also known as SEO has changed dramatically over the last 5 years, it really seems to have gone around in a big circle as to who you would use to create your campaigns.


In my opinion (backed by 12 years of facts), you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors creating a false economy, being number 1 on the search but with not conversions or sales.


Set up a social media campaign following your brands guidelines (if you don't have any create some) using call to action banners and buttons.


Target local businesses first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.


Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.


Thirdly you need to get creative! Write about your product, the more the merrier, content is king. Make it interesting and informative, this content is the starting point for your SEO campaign. By now you should have a few connections locally from your social media campaign, and them to promote your content in return, you do the same.This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.


Internet marketing is in my opinion and were people who think they know SEO look at me funny! This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing. You will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend break. the promotion of banner ads, emails, apps are the key to this area.


For more detailed info visit Here

By Anthony Johnson, Sep 26 2014 07:46PM

Had a great day talking to businesses from around Coventry and Warwickshire at the Coventry & Warwickshire Chamber of Commerce Trade Expo today.

There were a lot of bbusinesses there not as many Web design or Seo Companies this year, I did notice a lot of We do it all Companies which I dont think you can do unless you have experts in each field which many clearly do not have!


We use a group of businesses to do what we cannot, we use First Image design for websites, they creat Wordpress Sites which makes it very easy for us to work with on the Social Media and Seo side.


We did have a lot of Intrest in out New Trade platform www.trade4trade.org.uk which helps business start-ups get a foot on the ladder.


Also our Executive Membership is do very well with SME's and creating a great buzz and visibilty for our Members.


Give us a call for more details on 0800 772 3457

By Anthony Johnson, Jul 7 2014 11:37AM

A network for businesses to trade their products and services for free has been launched in Coventry.

Trade 4 Trade is the brainchild of digital marketing expert Anthony Johnson and it is aimed at SMEs and Start-ups who can trade their time but not their money to obtain services they need.

Anthony set-up digital media company SEO Go 8 years ago – he remains a shareholder – and he is also a director of Coventry-based Search-Find which improves the Search Engine Optimisation (SEO) of companies.

Trade 4 Trade, which is based in Coventry, will link-up businesses via its website www.trade4trade.org.uk as well as apps on android phones and iPhones.

Anthony is aiming to build-up a database of 3,000 members in the first 12 months of operation after spending the last two years developing the concept.

He said there would be many benefits of joining Trade 4 Trade not only for Start-ups and SMEs but blue-chip companies as well.


“Trade 4 Trade is everything I have learned and everything I feel start-up businesses need, and will give newcomers to the big world of business the opportunity to trade their skills with other SMEs,” Anthony said.

“For example, a new SME could be looking for a designer to create stationery and in return for a day’s work, there will be a straight swap to provide services the designer is looking for without any money exchanging hands. It is an old-school bartering system.


“There will be other advantages to joining the Trade 4 Trade network because adding your name to the database will lead to creating new business relationships, gaining testimonials, improving SEO on the web as well as brand awareness and being able to access advice from business mentors.

“The site will also have options including a tender page to highlight opportunities available which SMEs may not be aware of and will give larger businesses the opportunity to look for fresh new faces to add to their business either on a short-term basis or more permanently.


“It is really exciting and this is different to anything else on the market. It is not aimed at any particular trade or sector which is one of the main benefits since SMEs often want to find the services of another professional who has a different skill-set to themselves.

“I think this is revolutionary and once it is established in Coventry and Warwickshire, I will be looking to roll it out across the UK.”


Hi, my name is Anthony Johnson, I have been doing Digital Marketing for over 12 years.

 

I am a Digital Marketing Expert, Owner of Search Find, Director of Digital 4 Trade, Founder and Share holder at Seo Go so I keep myself busy!

 

I do believe in trying to learn something new every day, in my field that’s the easy bit.

 

Seo has drastically changed over the last 3 years or so, and in my mind for the better.