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Google Confirms New Experiment With Twitter In Search Results

By Anthony Johnson, May 6 2015 11:47AM

Google is finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company today confirmed a “small experiment” that some are seeing.


Dan Martin from Razorfish shared a screenshot with us this morning showing one of the experiments where tweets are integrated in Google’s search SEO results trending topics:


Search Engine Land asked Google about this, which confirmed it was a test.


As mentioned in Twitter’s earnings call back in January, we’ve partnered to bring their real-time content to Google Search. We’ve started some small experiments in mobile search, but we don’t have more to announce at this point.


Google and Twitter signed a deal in February giving greater access to Twitter’s data. Google was already crawling Twitter for data despite this deal, so tweets being in Google’s search results isn’t a new change. But the deal gave Google the ability to get even more information than it could crawl regularly. Our story, FAQ: How Twitter’s New Deal To Bring Tweets To Google Search Works, explains more.


Since the deal was signed, we’ve been waiting for the new uses to begin. Twitter CEO Dick Costolo said last week to expect this in May. Now it’s happening, at least on a test basis.


Martin said he sees it happening on and off on his Android device for many trending topics right now, such as [maythe4thbewithyou], [Carly Fiorina], [Jimmy Greaves] and other searches. I personally cannot replicate this on any of my devices, but it would not surprise me if Google is now testing this and may roll it out any day.



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Hi, my name is Anthony Johnson, I have been doing Digital Marketing for over 12 years.

 

I am a Digital Marketing Expert, Owner of Search Find, Director of Digital 4 Trade, Founder and Share holder at Seo Go so I keep myself busy!

 

I do believe in trying to learn something new every day, in my field that’s the easy bit.

 

Seo has drastically changed over the last 3 years or so, and in my mind for the better.